Vicky Westbrook
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Hello, I’m Vicky

FMCG FINANCE CONSULTANT

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Finance Director & Foodie

I’m a London-based, ACCA qualified accountant with extensive experience in the food and drink industry. I’ve worked with small start-ups to large corporates, including managing a company de-merger and sale of the business to a private investor.

Hire me to focus on the financial and commercial needs of your business, ensuring the finance function secures your company’s strategic ambitions.

I have been featured on the front cover of Accounting & Business magazine, including a 5 page interview. Read the full article here.

My Services

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Part-time FD solution

Oversee the Finance function, review your financial health and make recommendations

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Financial strategy

Build a financing and business plan and KPIs to support your company’s strategic aims

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Budgets & forecasts

Support budgeting processes, with forecast and P&L, Balance Sheet and Cash Flow

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Investor & board decks

Financial reports, analysis and commentary to Management, Board and your investors

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Capital management

Review your working capital, recommend finance options and implementation

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Procedural reviews

Review current finance & accounting procedures, and implement S&OP process
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Staff management

Manage in-house finance teams and outsourced roles, inc. recruitment and tenders

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Business exits

Prepare for exit, or external investment, with financial reports and due diligence

recent work

Make the finance of your business a Priority.

I certainly will.

Let me help you make sense of the numbers

Every client is different. That’s why  I pride myself on helping to explain things in clear and simple terms – presenting financial information in the way that works best for you.

Together we will make better decisions to grow your business

With the right financial information at your fingertips, we will make decisions based on long-term, sustainable planning rather than short-term gains.

Make use of my industry expertise and contacts in the Food & Drink SME world

My work has brought me into contact with a number of  key people in the sector, so I am well placed to advise you on what they are looking for in potential partners and investment opportunities.

Take your food & drink business to the next level. Book a consultation with Vicky today.

Get in touch

Testimonials & Featured Clients

“Vicky was a pleasure to work with and helped pull together our monthly management accounts in an ordered and insightful fashion. I'd recommend her to help with any fast growing startup FMCG's financial workload.”

Zack Nathan, Founder
@ Ape Snacks

“Vicky provided us with clear and concise feedback on our financials and enabled us to have visibility that we didn't have before - it took the weight of the unknown off of our shoulders somewhat.”

Jeff Webster, Co-founder
@ Hunter and Gather

"Vicky has been an enormous help in highlighting and implementing our finance and accounting requirements for The Curators, allowing us to build the business from day 1 with confidence.”

Max Rees, Co-founder
@ The Curators

“Vicky made us all feel at ease and was able to set up all the processes we needed to support our fast growth. She is a real expert in the F&B space so comes with a lot of invaluable experience.”

Olivia Wollenberg, Founder
@ Livia’s

“Vicky was enormously helpful in building a financial deck that was very detailed yet easy to read. It presented our business to future investors in an accurate and attractive manor. We could not have done this without her.”

Nev Leaning, Director
@ School of Wok

Previous Employment

Metcalfe’s Skinny

Managing the Finance, HR and Legal responsibilities for a rapidly evolving business. Preparing the business for sale involving working closely with financial advisers, producing financial models and long-term forecasts, and managing the financial and legal due diligence process. Managing the business through the sale and handover to the new business owners.

Previous employment

Itsu Grocery

Bringing the Finance function in-house and building a team to support the two brands Metcalfe’s Skinny and Itsu Grocery during a period of high growth. Project managing the de-merger of the two brands and systems upgrade along with managing a team of 5. Providing financial and management reporting, business partnering all functions and coordinating with external accountants and finance providers. 

“Vicky has a huge amount of experience and gave us excellent guidance on our financials & business plan. She can help at any stage of the business and can provide great templates & processes as well as more strategic advice.”

Amber Fraser, Founder @ Brave Foods

Previous employment

Unilever brands

Working with the Senior Finance Leadership team of Unilever in setting business performance targets, strategic planning, tracking and preparing commentary on Unilever’s actual performance, including communication packs for the Board and senior leadership teams.

Evaluating NPD through innovation business cases including new variants and hardware changes, reviewing capital expenditure and calculating payback and IRR. Supporting brand teams through producing management information to enable business performance management, focussing on the Europe region.

Previous employment

Gü Puddings

Assisting in producing management accounts, providing commercial analysis and reports to support sales and marketing teams. Helping implement S&OP process across the business. Built sales budgets and forecasts.

 

 

 

 

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